Hijab Fashion Trends in Yogyakarta on the Miss Hijab Agenda (Local Identity and Cultural Values are Reflected in the Hijab Fashion Trend)

Abstract

The research explores the influence of the hijab fashion Trend in Yogyakarta, particularly in the context of the Miss Hijab event, focusing on the values of local identity and culture reflected in clothing design, its impact on the overall fashion Trend in Yogyakarta, and how this Trend affects the concepts of beauty and self-confidence among the local community. The research methodology involved online interviews with participants involved in the hijab fashion industry in Yogyakarta. The findings indicate that the hijab fashion Trend in Yogyakarta plays a key role in celebrating cultural and religious identity, influencing the overall fashion Trend, and positively impacting the concepts of beauty and self-confidence among the people of Jogja. This research provides profound insights into how this phenomenon not only reflects changes in fashion but also involves significant social and cultural dimensions in the context of the Muslim community in Yogyakarta.