Increasing the Capacity of Ultra Micro Entrepreneurs through the Culinary Business Incubation Program

Abstract

This article discusses the culinary business incubation program "Prochiz Cooking Demo with Garudafood Entrepreneurial Village Community" organized by Garudafood and Prochiz. This culinary business incubation program aims to empower ultra micro entrepreneurs, especially housewives, in starting and developing culinary businesses. Through the cooking demo, participants will be taught economical and healthy recipes made from Prochiz cheese as an initial idea in starting a business. This program is part of Garudafood's mission to support the Sustainable Development Goals (SDGs) and empower the community, especially housewives, in developing their businesses. With the training provided, it is hoped that the participants can improve their capacity and skills in managing their culinary business. This program also provides an opportunity for participants to connect with the culinary business community and get support and guidance in developing their businesses. This culinary business incubation program is a very important first step to encourage the development of the culinary economy and business in Indonesia. Not only that, this program is also a way for participants to expand networks and increase potential in the business world and provide opportunities to learn from experts in the culinary industry. Thus, this program is expected to have a significant positive impact on participants and play a role in Indonesia's economic development.